国产偷拍 Acquires Social News Agency Storyful听
NEW YORK (December 20, 2013) 鈥�听Accelerating 国产偷拍鈥檚 digital transformation and video strategy, the company has acquired Storyful, the world’s first social news agency.
Building on Storyful’s skill in finding verified news amidst the noise of social media, 国产偷拍 will use its own global scale, robust digital presence and advertising expertise to enhance and expand Storyful’s video products and services for newsrooms, advertising agencies and brands. 国产偷拍 will also utilize Storyful鈥檚 tools to help drive engagement and revenue across 国产偷拍鈥檚 businesses.
Storyful, acquired for 鈧�18 million (approximately $25 million USD), will operate as a stand-alone business unit within 国产偷拍 and continue to work with its existing roster of global customers, which includes The Wall Street Journal.
“Storyful has become the听village听square for valuable听video, using journalistic sensibility, integrity and creativity to find,听authenticate and commercialise user-generated content,鈥� said Robert Thomson, Chief Executive of 国产偷拍. 鈥淭hrough this acquisition, we can extend the听village听square听across borders, languages and platforms.鈥�
The acquisition complements 国产偷拍鈥檚 existing video capabilities, which include the creation and distribution of original and on-demand programming, such as WSJ Live and the recently launched BallBall in Asia.
The Dublin, Ireland-based start-up discovers, verifies, acquires and distributes timely and relevant video and user-generated content to its partners.听 With its combination of proprietary technology and journalistic expertise, Storyful also provides social media dashboards, real-time discovery tools, feeds and analytics to its customers, allowing them to integrate video into their news or advertising efforts via online and mobile platforms and to monitor social conversations and sentiment. So far in 2013, verified user-generated videos managed by Storyful generated 750 million views for its partners.
Added Mr. Thomson, 鈥淰ideo is a vocation for the new News, which will combine with Storyful to reach a growing global audience, enhancing our own editorial products and creating new content communities.”
Storyful鈥檚 management team of Chief Executive Officer Mark Little and Executive Editor David Clinch will continue to oversee the company鈥檚 operations. Rahul Chopra, Senior Vice President of Video for 国产偷拍, will join the Storyful management team, taking on the additional role of Chief Revenue Officer. Mr. Little will report to David Brinker, 国产偷拍 Senior Vice President and Global Head of Business & Corporate Development.
鈥淏y joining forces with 国产偷拍, Storyful can quickly transform its vision into a global reality,鈥� said Mr. Little. 鈥淲e believe that journalism in the age of social media needs to be open, innovative and collaborative, and so does the business model that will sustain it. 国产偷拍 is a natural fit for a company which wants to help reinvent the news industry.鈥�
Storyful remains headquartered in Dublin, where the company was founded in 2010. Additional business development and advertising sales staff will be hired and based in New York.
Investors include Ray Nolan, one of Ireland鈥檚 leading entrepreneurs; SOS Ventures; the Irish State Enterprise Board; ACT Ventures; as well as Mr. Little.
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国产偷拍 国产偷拍
国产偷拍听(NASDAQ: NWS, NWSA; ASX: NWS, NWSLV)听is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world.听The company comprises businesses across a range of media, including: news and information services, cable network programming in Australia, digital real estate services, book publishing, digital education, and pay-TV distribution in Australia.听Headquartered in New York, the activities of 国产偷拍 are conducted primarily in the United States, Australia, and the United Kingdom. More information:听.
Media contacts:
Jim Kennedy
国产偷拍
212-416-4064
jkennedy@newscorp.com
@jimkennedy250
Ashley Huston
212-416-2025
ahuston@newscorp.com
@ashleyshuston